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Frequently Asked Questions About Giesen 0%

Learn more and read FAQs about Giesen 0% alcohol-removed wines.


WHAT IS GIESEN 0%?

 

Giesen 0% is a range of alcohol-removed wines including a New Zealand Sauvignon Blanc, Pinot Gris, and Rosé. All of these wines contain not more than 0.5% alcohol by volume – about the same levels that naturally occur in fruit juice.

 

WHAT DOES ALCOHOL-REMOVED MEAN?

 

Because we wanted to produce a high quality alcohol-free option, we chose to go through the full winemaking process first – in other words, our 0% products start life as full-strength wine before we remove the alcohol. This is just one of the ways wine alternatives are made, and it’s what gives us such a varietally expressive end product.

 

 

WHAT ARE SOME OF THE WAYS TO MAKE A NON-ALCOHOLIC WINE?

 

Not all methods are created equal! Here are how some existing products are made:

  • Some products like grape juice don’t contain alcohol at any point during the production process
  • Some products are ‘naturally’ lighter in alcohol – grapes are picked early and only fermented very briefly which can leave a lot of sugar behind and create a very sweet end product
  • Some use reverse osmosis, which can be quite a harsh type of distillation by comparison
  • We use spinning cone technology, which is a gentle type of distillation popular in perfume making. This technology only arrived in New Zealand in 2019

 

 

WHAT IS SPINNING CONE TECHNOLOGY?

 

Spinning cone technology is a form of distillation that’s popular in perfume making because it can handle delicate aromas with care. This means we can keep as much of the beautiful, varietally-expressive aromas as possible to recombine with the body of wine, with not more than 0.5% alcohol – about the same level as what naturally occurs in fruit juice!

Our Chief Winemaker Duncan Shouler has given us the low down on how spinning cone technology works. Watch the video here

We’re the first New Zealand winery to purchase our own spinning cone – an investment of over a million dollars. We’re pretty excited about what this means for the quality of our wines, for a couple of reasons.

Number one, investing in this equipment onsite means that we have much greater capability to experiment with what makes a truly great alcohol-removed wine. That means making the best alcohol-free options we possibly can! And number two, one factor that makes for a really great dealcoholised wine is freshness. Our Chief Winemaker Duncan explains it best:

“One key thing with 0% alcohol wines is that they are fresh! They’ve got to be made fresh, blended fresh and bottled fresh.  Having our own unit means we can keep a very tight timeline, bottling wines within just a few days of production. This lets us capture aroma in the bottle, producing more varietally expressive wines.”

 

 

HOW IS GIESEN 0% MADE?

 

Step One 

After a full year of growing and tending our vines, we make full-strength New Zealand wine featuring the classic varietal flavours we know and love.

Step Two 

We use innovative spinning cone technology to gently distil the wine into layers:
AROMA
ALCOHOL
BODY

Step Three 

We carefully collect the delicate aroma and add it back into the body of the wine (sans alcohol!)

Step Four 

We add just a touch of premium grape juice to round out the final blend. There you have it! Delish.

 

 

DO WE USE SUGAR TO REPLACE THE ALCOHOL?

 

We don’t replace alcohol with sugar. Alcohol does add sweetness and body to any wine, as alcohol is inherently sweet in nature and has weight on the palate. When you remove it, you do need to find ways to retain body and fullness without alcohol. Many 0% alcohol wines are relatively sweet (around 40-60g/l sugar), however we were adamant about producing Giesen 0% with lower sugar, and in the style of classic New Zealand Sauvignon Blanc. Without the higher levels of sugar, we need to ensure the wine acidity is in balance, so we use natural yeast proteins to add further mouthfeel and body to the wine.

 

 

HOW MANY CALORIES ARE IN A GLASS OF GIESEN 0%?

 

Our alcohol-removed Sauvignon Blanc and Rosé wines have just 16 calories per 125ml glass (or 13 calories per 100ml glass) – 80% fewer calories than a full strength 12.5% alcohol/volume wine. Our Pinot Gris has just 23 calories per 125ml serving (or 18 calories per 100ml glass) – 70% less calories than a full strength 12.5% alcohol/volume wine.
For comparison, this is about half the calories found in most of the juices we looked at. Our alcohol-removed wines also have around 50% fewer grams of sugar per serving than our closest non-alcoholic wine alternative. How’s that for a bonus?!

 

 

WHY DID YOU MAKE A NON-ALCOHOLIC WINE?

 

International research predicts that global sales of no and low alcohol sales are set to increase 31 per cent by 2024, valued at more than $1.6 billion. Studies show more than 50% of consumers took a break from drinking alcohol in 2019. And 77% of consumers are on the look-out for ways to live a healthier lifestyle. The low and no alcohol trend is here to stay, and our investment in spinning cone technology proves we’re in it for the long haul too.

The birth of 0% came about from a company fitness challenge which included cutting out alcohol for a month, giving the winemaking team motivation to pursue 0% wine. Our consumers are wanting choice to add to their wine repertoire, and with 40 years’ experience making great wine we recognise we’re in a fantastic position to offer the next evolution for a particular segment of the market. It’s been incredibly validating to receive an outpouring of lovely comments from customers who are excited to have a no-alc option they can enjoy.

 

 

WHO IS BUYING IT?

 

We’re seeing that 0% drinkers are often wider wine-drinking consumers – they are still drinking full-strength wine but are wanting a 0% option for particular occasions. Research shows 77% of no-alc consumers are also buying alcoholic wine, beer, or spirits. It’s been validating for us to also see a large number of fans who’ve reached out to thank us for providing a high-quality option when they can’t drink.

 

 

WHY ISN’T IT CHEAPER THAN FULL-STRENGTH WINE?

 

Alcohol-removed wine is more expensive to produce compared to its full-strength counterpart. To produce 0% wines that taste like wine and not like grape juice, we go through the same winemaking process as full-strength wine and then add the spinning cone distillation process to remove the alcohol.  This technology is expensive but necessary to create a quality end product.

It’s worth noting there are plenty of alternative products on the market that don’t go through the full winemaking process and so can be cheaper to purchase. Grape juice is a good example of this.

 

 

WHERE WOULD I DRINK IT?

 

Well, where wouldn’t you? Any time you’d like the feeling of having a glass of wine without the downsides, pour yourself a Giesen 0%. Enjoy a glass before you sober drive, when you’ve got training first thing the next morning, or you need to stay sharp to look after the kids. It’s also a great thing to have on hand at home in case any of your guests aren’t able to drink but are still partial to a vino or two.

 

 

DOES IT REALLY TASTE LIKE WINE?

 

By now, you’ve probably heard about several low and no-alcohol options. You might have even tried some. And you’ve almost definitely encountered some faux wines or grape juices that taste too sweet, don’t live up to the style of the varietal – or at the very least, taste nothing like what they’re pretending to be.

The challenge in creating an alcohol-removed option is that traditionally, alcohol carries a lot of the flavour. Fortunately, our winemaking team are experts on getting that flavour just right – so we made it our mission to concoct an alcohol-free option that stays true to the best qualities of each varietal.

Check out the tasting notes and customer reviews for each of our alcohol-removed wines to see for yourself!

 

Giesen 0% – New Zealand Sauvignon Blanc
Giesen 0% – New Zealand Pinot Gris
Giesen 0% – New Zealand Rosé