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Great People

Duncan Shouler Director of Innovation

Duncan has always loved science and the outdoors. Winemaking in Marlborough allows him to enjoy his two passions every day.

Growing up in England and studying marine biology in Scotland may not sound like the traditional path to winemaking, but it turns out, sometimes the unconventional routes lead to the best outcomes.

After beginning his marine biology studies in Scotland, he transferred to the University of Auckland for his final year. Sold on the Kiwi outdoors life he remained in New Zealand after his studies, moving to Bay of Plenty as a scuba instructor. After a couple of years, he returned to university completing a Masters in Winemaking.

While studying winemaking, Duncan worked and undertook research in Marlborough and for the following few years he gained winemaking experience throughout New Zealand including Martinborough and Central Otago, as well as completing vintages in Bordeaux and California.

Duncan’s experience at boutique wineries, large commercial operations and every winery in between has shaped his winemaking approach. He always aims to incorporate small, hands-on winemaking techniques and philosophies, even when he’s making accessible, good value wines.

Duncan’s thirst for knowledge has led him on the journey of becoming a Master of Wine, with stage one (of three stages) successfully under his belt.

In an exciting new chapter, Duncan has transitioned into the role of Director of Innovation in 2024. His journey with Giesen began in 2017 as Senior Winemaker, and since becoming Chief Winemaker in 2020, his vision has been pivotal across the total Giesen Group portfolio, particularly in developing the NoLo strategy. Now, in this newly created role, Duncan steps away from daily winemaking to balance his lifestyle passions with his dedication to liquid innovation at Giesen Group. With his extensive expertise in NoLo product development and the winery’s state-of-the-art technology, Duncan and the team are well-positioned to bring bold new products to life, meeting the evolving preferences of global consumers.

We have an amazing depth of talent across the entire Giesen winemaking and production teams. Being a family-owned business we’re close-knit and everyone from our long-term growers, to our viticultural and past and current winemaking team, has had a hand in the outstanding quality of our wines. This is a great opportunity to build on what we have already achieved and continue to influence the style of Giesen Wines.