VICE by Giesen
Redefining excellence in non-alcoholic wine through provenance, precision, and purpose.
Our winemakers, driven by a rebellious passion, dare to deconstruct their creation using the spinning cone machine—gently unraveling wine to its core components to craft something entirely unique.
The result is a de-alcoholised wine of extraordinary quality, where precision meets artistry. A bold expression of Marlborough’s essence, reimagined for the modern wine lover.
Winemaking
But for our winemakers, tradition is only part of the story.
They carry an irresistible vice—a compulsion to break the rules and reimagine the craft they hold so dear. As they gaze upon their near-perfect creation, a whisper of rebellion stirs. Against all conventions, they yield to the allure of the unorthodox: the spinning cone machine.
This device, with its precise mechanics, teases apart the wine into its essential components—base, aroma, and alcohol. To the outside world, it might seem clinical, even sacrilegious. To the winemakers, it’s a guilty pleasure—a daring act of deconstruction that challenges the very foundations of their art.
The Collection
Premium, barrel-aged non-alcoholic wines from New Zealand’s most revered single vineyard sites. Crafted for those who expect nothing less than excellence — even when choosing 0%
Award Winning
VICE by Giesen Chardonnay 2021 – Named Best White Wine at the World Alcohol-Free Awards
We’re incredibly proud to share that our VICE by Giesen Chardonnay 2021 has been awarded Best White Wine at the prestigious World Alcohol-Free Awards—a global accolade that celebrates innovation and excellence in the non-alcoholic category. For us, it’s more than a win — it’s a statement. VICE by Giesen Chardonnay is crafted from one of Marlborough’s most revered old vine vineyards, using time-honoured winemaking techniques and cutting-edge alcohol removal to deliver a wine without compromising on character, structure, or soul.
Wine Links & Tasting Notes:
“VICE by Giesen is born from the vineyard first. The future of wine includes moderation — but it must also include meaning.” – Group General Manager, Kyle Skene.
Crafted in Small Parcels. Cellared for the Right Occasion.
These wines are released in limited quantities and evolve in bottle over time. Availability is extremely limited. If you’re ready to experience the next evolution in non-alcoholic wine — reach out with our team using the form below.
Available via Allocation
Our first production is extremely limited. Please register your interest in Vice By Giesen using the form. Trade customers can contact your sales rep for allocation waiting list. New trade enquiries or sales requests please feel free to contact us here too: