When we introduced Giesen 0% Alcohol Marlborough Sauvignon Blanc, we knew it would spark interest. What we didn’t expect was just how quickly the conversation would grow.
From Marlborough to Australia, the United States and the United Kingdom, wine drinkers began asking where they could find it. Many shared personal stories about wanting to feel included at social occasions without drinking alcohol. For some, it was about health. For others, balance. For many, it was simply about having a choice.
What stood out most was the sense of inclusion. People who hadn’t been able to enjoy wine for some time told us how meaningful it felt to raise a glass again.
What the Critics Said
Giesen 0% Marlborough Sauvignon Blanc was blind-tasted alongside other alcohol-removed wines by respected wine commentators.
Master of Wine Bob Campbell described it as:
“A giant leap forward for 0% alcohol Sauvignon Blanc. I’d happily drink it.”
Two of New Zealand’s leading wine writers also noted the wine’s varietal authenticity and balance:
“Light, refreshing, zingy… I’m really impressed with the palate weight. That’s pretty amazing. Well done Giesen. This is a big deal.”
— Mermaid Mary, Wine Writer for Cuisine Magazine
“Nice acid, crisp, delish! I’d be quite happy to nurse a glass of this anywhere. It has real character and personality.”
— Yvonne Lorkin, Wine Writer for Dish Magazine
A First for Marlborough
While alcohol-removed wines have existed for some time, Giesen 0% Sauvignon Blanc was the first of its kind from Marlborough — one of the world’s most distinctive wine regions.
Crafted from premium New Zealand wine and gently dealcoholised using spinning cone technology, it retains lifted passionfruit, citrus and subtle herbaceous notes, along with the bright, refreshing finish Sauvignon Blanc is known for.
Expanding Choice
Giesen 0% represents more than innovation. It reflects a shift in how people enjoy wine today — occasionally alcohol-free, sometimes lighter, always flavour-focused.
Whether you’re moderating, celebrating, or simply looking for balance, Giesen 0% offers another way to enjoy Marlborough Sauvignon Blanc.
