Redefining winemaking, one moment at a time.
Giesen is a Marlborough, Aotearoa New Zealand winery made for real life. Big celebrations. Quiet Tuesdays. Everything in between.
Our story starts with three brothers, Theo, Alex and Marcel, who took a leap from Germany to New Zealand in 1979. They planted their first vineyard in Canterbury in 1981, and a few years later built their winery in Marlborough around one simple idea: to make generous wine for generous people. That mindset still guides us. We are family-owned, New Zealand made, and grounded in the place that shaped us.
Today, that same craft lives on through our winemaking team. We bring together traditional winemaking expertise and a specialised non-alcoholic team, led by Chief Winemaker Jeremy Tod. It is deep experience, sharp detail, and plenty of practical curiosity. The kind that sweats the small stuff, because it shows up in the glass.
Our vision is clear: to be the world leader in redefining winemaking. For us, that means real wine for real life, from 0% to full strength. When we saw people asking for more flavour with less alcohol, we invested in world-class dealcoholisation technology (the first in New Zealand) and launched Giesen 0% so more moments could include wine.
If you’re here for the classics, the lighter options, or none at all, welcome. Pour yourself a glass of our story.