Pure Light

Pure Light Merlot

Vibrant red berries and juicy plum with a hint of violet. Supple, softly structured and beautifully balanced in a lighter 6% style. 50% less alcohol, 45% less calories without compromising on flavour.

Giesen Pure Light Merlot is sourced from sunny Hawke’s Bay, New Zealand’s most acclaimed region for Merlot. Warm days and cool nights help develop rich flavour, colour intensity and aromatic lift.

On the nose, vibrant red berries and ripe plum are complemented by a subtle touch of violet. The palate is supple and harmonious, with gentle tannins and rounded fruit richness that lingers softly on the finish. A lighter expression of Merlot that still feels complete and satisfying.

We start by crafting premium, full strength New Zealand Merlot to build depth and varietal structure. A portion of the wine is then gently dealcoholised using spinning cone technology, carefully preserving its natural aromas and flavour profile.

This portion is blended back with the full-strength component to create a balanced, rounded 6% alc./vol. Merlot. The result is a softer, lighter style red that maintains flavour, texture and easy drinking appeal.

Vineyard, Hawkes Bay
Country, New Zealand
ABV, 6.07%
Style, Fresh, & Fruit Driven Red
Dietary, Gluten Free
Size, 750ml
Closure, Screwcap
Food Match, Grilled Pork Loin with a Plum Sauce
Tech Specs, pH 3.5 • TA 6.01 g/L • Residual sugar 15 g/L


Awards

2025
2025

Reviews

Cameron DouglasMaster Sommelier

"This wine has been made using many traditional methods then the alcohol removed using some modern technology. This has now delivered a wine with a bouquet of ripe peach and white flowers, there’s moments of blossoms, apples and apricot - all very subtle. On the palate a simple flavour profile that reveals the fruit flavours discovered in the bouquet, there’s nice structure with a hint of spice surrounding the acidity and fine tannins. Balanced and ready to drink from day of purchase through 2026."

Richard PReviewed on The Chiller - NZ

"It's hard to find many 0% Chardonnays. Giesen has provided one here that is mouth-filling, considering the loss of the alcohol's body, and has a pleasing flavour and reasonable length of flavour. I have enjoyed it very much."

LibbyReviewed on Zero Proof - USA

"Great NA Alternative!
For my money, this is the best NA wine. I love all of them, but the Chardonnay is the best for me. It has notes of the real deal and is very satisfying when I don't want to drink alcohol. The rose is also delicious."