July has a way of inviting a reset. Here in New Zealand and Australia it lands in the heart of winter, the season of early nights, fresh starts and the odd challenge taken on with friends. For a growing number of us, that reset includes a closer look at how, when and how much we drink.
But all in for July doesn't have to mean all or nothing.
Moderation looks different for everyone. For some, it means going alcohol-free for the month. For others, it might mean reaching for a lower-alcohol wine, alternating with a 0% option, or simply being more intentional about the next glass. It's less about hard rules, and more about having good choices when the moment calls.
However you're approaching it, Giesen helps keep you part of the pour, never out of the session.
The shift toward mindful moments
Across both markets, the no and low category has moved from novelty to normal. People are not necessarily drinking nothing. They are drinking with more thought, choosing a lighter glass on a weeknight, pouring a 0% option between glasses, or choosing a classic wine for the moments that call for it.
That shift of how people are choosing to drink is exactly what we've been building for.
A range for every moment
Choosing the right wine shouldn't feel like a rule. It can be as simple as having better choices on hand, so the wine fits the moment.
That's where the Giesen range comes in. From alcohol-removed wines to lighter styles and spritzy serves made for sharing, we've been building a range that gives you more ways to enjoy the ritual, flavour and connection of wine.
A wine that fits the moment
From no alcohol to lower alcohol to our classic wines, there's a Giesen for the way you want to enjoy July.
Giesen 0%.
For every moment you want the pour, without the alcohol.
Our award-winning 0% range is crafted from real New Zealand wine with the alcohol gently removed. Take your pick from Sauvignon Blanc, Pinot Gris, Rosé, Chardonnay, Riesling, Merlot and Sparkling. Perfect for the nights you are going alcohol-free, or for slotting in between a glass of classic wine.
Pure Light.
For moments when you want a lighter glass.
A lighter style at around 6% alcohol, made for the moments you want a real wine with a softer footprint.
Giesen Spritz
For something lighter, spritzy and easy to share.
Available in 0% and 8%, Giesen Spritz is bright, refreshing and made for relaxed moments. Whether you're choosing alcohol-removed or simply something lighter, it's a spritzy style built for sharing. Our newest arrival and already a favourite. Now landing on grocery shelves and proving popular fast.
Together, these give the adult drinker a full range to match their own approach to wine, from no to low and everything in between, so the choice fits the occasion rather than the other way around.
Where to find it
New Zealand
- Giesen 0%: the full range is at The Chiller. For the month of July $1 from every order will be donated to The Dry July Foundation.
- Pure Light: the 6% Pinot Gris and Sauvignon Blanc are widely available from leading supermarkets and retailers.
- 8% Spritz: find the Rosé Spritz and Sauvignon Blanc Spritz at Woolworths.
Australia
- Giesen 0%: shop the range at Our Cellar, where the buy-a-dozen offer is running this July.
- Pure Light: find the Sauvignon Blanc, Merlot and Pinot Gris at Dan Murphy's.
- 8% Spritz: grab the Rosé Spritz at Bottle-Stop, or find more stockists via Wine-Searcher.
However you pace it
Whatever shape your July takes, there is a Giesen for the moment. Lighter where it counts, full of flavour throughout, and ready whenever the occasion calls. That is the point of a full range: you get to choose.
